Overview – Capital Ventures Group
Capital Ventures is a remodeling of the Atlanta based group, TradeWind Ventures.
While much of the business model was the same, we needed to rebrand Capital Ventures with a new logo, colors, image, content and new website.
Our Approach
We took the original content, re-wrote and re-purposed it. We developed a new logo and image.
Because the website is more for investors and start-ups, there was a limited need for SEO, however we included keywords should the need arise.
Essentially, we needed to create a new business model based on the original.
Results
Inadvertently, the new website/entity garnered much more traffic than originally anticipated.
Because the company works with a limited number of investors and new business, we scaled back much of the content.
It’s a rare instance of a business requiring less visibility. More business than you can handle is always a good thing.