It’s Going to Be a Big Year for Small Business
Here’s an important article to get your business started on the right foot for the New Year! Get in touch with Market Now and see how we can help.
By Karen Vujnovic, Manta Staff Writer – January 7, 2016
Happy 2016! And that’s not just a holiday greeting. According to Manta’s Wellness Index survey, 69% of small-business owners said the second half of 2015 was a huge success, and a whopping 83% are optimistic about business prospects for the first half of this year.
Here’s why:
Marketing plans: 54% will improve their marketing and start the year off right. From digital to content to mobile and beyond, having a plan in place is essential.
Business plans: 54% will put together a business plan to kick off the new year. Even if you created a business plan years ago, make a resolution to look at it again and update it. It will help you determine your business’ strengths, weaknesses, opportunities and threats.
Growth plans: 53% plan to grow in 2016 and they’re not counting on luck to get them there; they are strategizing,innovating and preparing for expansion.
Market research: 41% will do their research. Every business needs to know which customers to target before marketing can be successful. Gather information about your customers to determine their needs and alter your business accordingly.
Once you have all of the pieces of the puzzle, you’ll be able to hit the ground running and make 2016 your best year yet!
